DW/Co.
May 14, 2026
Engagement Options · v1

Three ways to ship this.

Same methodology, same design-system foundation, three commitment levels. All three are fully work-for-hire, no retainer lock-in, no scope creep. Read the three options below, then use the comparison table to decide.

Option A
Core

Core platform re-skin.

The focused path. Full design system plus the eight highest-leverage platform surfaces re-skinned end-to-end — app shell, dashboard, students, contacts, calendar, colleges, and a reports shell pattern. Reports themselves become an optional Month-4+ add-on.

$45,000

$15,000/mo · 3 months · fixed bid

What you get
  • Full design system: tokens + atoms + molecules + organisms
  • 8 platform surfaces re-skinned
  • Storybook fully built out · CPP-owned repo
  • Dual-stack support: Laravel + React, same tokens
  • DW/Co.-run Linear project · 6 milestones · weekly standup
  • Slack-embedded · async design QA
  • Custom Claude Code skills for your team (no added cost)

Pick this if: you want the full system and the eight platform surfaces locked in 90 days. Optional Month-4+ continuation covers reports, Athena AI, and any vNext surface.

Option B
Core + Reports

Core platform + all 20 reports.

The complete play. Everything in Option A plus the entire reports surface — all 20 reports designed against the unified shell inside the same engagement window.

$52,500

$17,500/mo · 3 months · fixed bid

What you get
  • Everything in Option A
  • All 20 platform reports against unified shell
  • Reports inventory delivered as a complete unit — no gap
  • ~$441 per report (vs $800–1,200 stand-alone agency rate)
  • Reports template reuse from the shell pattern locked in M5
  • Custom Claude Code skills for your team (no added cost)

Pick this if: you want the entire product surface — system, eight pages, and all 20 reports — modernized inside the 90-day window.

Option C
Lean

Foundations & 3 surfaces.

The budget-conscious path. Same design system foundation at the same quality, narrower page count, lighter project management overhead. CPP picks a single stack and extends the system from there.

$36,000

$12,000/mo · 3 months · fixed bid

What you get
  • Full design system: tokens + atoms + molecules + organisms
  • 3 platform surfaces re-skinned
  • Storybook seeded in CPP repo · CPP completes the build-out
  • React-only component build (Laravel deferred to Month-4+)
  • Linear backlog populated · CPP-managed from Month 2
  • Async-first · 2 scheduled review milestones
  • Reports, dual-stack, and vNext become optional Month-4+ add-ons
  • Custom Claude Code skills for your team (no added cost)

Pick this if: you want a strong design-system foundation laid quickly and your team will extend most pages internally. Optional Month-4+ continuation covers reports, Athena AI, and any vNext surface.

All three options are fully work-for-hire — CPP owns every artifact. Use the table below to decide between them.

Option A
Core
$45,000
$15,000/mo · 3 mo
Option B
Core + Reports
$52,500
$17,500/mo · 3 mo
Option C
Lean
$36,000
$12,000/mo · 3 mo
Engagement terms
Term 3 months 3 months 3 months
Payment flex 6-mo stretch if needed $7,500/mo × 6 $8,750/mo × 6 $6,000/mo × 6
Optional Month-4+ add-on rate No commitment · pause/resume anytime $15,000/mo $15,000/mo $12,000/mo
Design system
Tokens (color, type, spacing, motion) Full Full Full
Components (atoms → molecules → organisms) Full Full Full
Figma DS file (single source of truth)
Storybook in CPP repo Fully built out Fully built out Seeded · CPP completes
Component prototype HTML (Tailwind)
Stack support Dual (Laravel + React) Dual (Laravel + React) React only
Custom Claude Code skills for CPP team Built during the engagement · CPP-owned · reusable by your whole team Included Included Included
Platform scope
Platform surfaces re-skinned 8 8 3
Reports designed All 20
Mobile-responsive treatment
Empty / loading / error states
Project management
Linear project DW/Co.-run · 6 milestones DW/Co.-run · 6 milestones CPP-managed from M2
Standup cadence Weekly meeting + Slack Weekly meeting + Slack Async · Slack
DW/Co. embedded in CPP Slack
Ownership & deliverable
Work-for-hire IP ownership Full Full Full
Day-90 implementation backlog 6 months 8–12 months 4–6 months
Day-90 deliverable summary DS + Storybook + 8 pages + Linear backlog DS + Storybook + 8 pages + 20 reports + Linear backlog DS + Storybook seed + 3 pages + Linear backlog
Sign Option A → Sign Option B → Sign Option C →

Optional Month-4+ add-on

No commitment at signing

The 3-month engagement stands on its own — no obligation past Day 90. If CPP wants to keep going, Month-4+ is an optional add-on at the per-option continuation rate. Used to cover whichever of these you prioritize, including reports (if not already bundled in your choice), the vNext surfaces below, and Athena AI design work. Either party can pause or resume with 2 weeks' notice.

Reports (if not bundled)
~17–20 reports against the unified shell · highest-ROI continuation if you picked Option A or C
Athena AI surfaces
Design pass on the AI-powered features · the moat against AI-DIY competitors
Admin / manage screens
~12–15 surfaces · Manage Tags, Statuses, Templates, Recipient Lists, etc.
Add / Edit / Wizard flows
~8–10 flows · Add Student, Broadcast composer, Schedule Meeting, etc.
CustomCollegePlan student portal
Separate student/parent-facing app · the consumer surface
Onboarding & activation
First-run tenant setup, guided tour, empty-state-as-onboarding

Out of scope across all three options and Month-4+ add-on: brand identity, marketing site, native mobile, production code (CPP devs build), backend/API/data model.

Drafted

Ready when you are, Lisa.

Reply with the option that fits — immediate kickoff on signing.

Devin Schvaneveldt · DW/Co.
devin@thedwco.com
May 14, 2026 · valid 30 days